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Comedy is serious business

What your work means to us

Writing is brave.

 

It is a wild thing to do, to make the invisible visible and tangible. We’re writers, too! We understand the craft (and sometimes the crying, am I right?) that goes into starting and finishing a work of fiction, no matter the length. We care about your unique voice, and we value its place in the world.

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Meet the Team

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Founder, Publisher

Roanna Smith-Floyd
(formerly Roanna Flowers)

Roanna Smith-Floyd brings over 20 years of combined experience in communications, editing, and publishing to Cackle Books. As a magazine acquisitions and editor, she managed multiple magazine production streams for both national and regional titles. She is a proven communications professional and transparency champion. She is also a comedy author based in Austin, Texas. Her short story "The Bitches of Eastwick" was published Mixed Bag of Tricks, and she is the writer of three award-winning short films, one of which played in over 30 festivals world-wide including the Cannes Short Film Corner. Her debut novel, TOO MUCH HEAVEN, releases Nov. 4! She is a member of the Writers' League of Texas, the Austin Chapter of Women Who Submit, and a founding member of the Armadillo Authors Society. She has a B.A. in English Literature and Latin from the University of North Texas.

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Special Advisor

Joi Chevalier

Joi Chevalier is special advisor to the Cackle Books. Chevalier is an experienced entrepreneur and proven leader with more than 20 years experience in setting vision and execution plans for online technologies that achieve business value and high user satisfaction. She is an Early Modern England scholar, chef, amateur astronomer, and writer who brings story, culture, and science together.  Her latest enterprise is Stellar Experiences, helping people discover connection through land, sky, food, and shared experiences. She is a member of the Armadillo Authors Society and a long-time supporter and contributor of ArmadilloCon, the second longest running science fiction convention in Texas known for its emphasis on literary science fiction. She is a graduate of the University of Texas at Austin, with degrees in English Literature and Latin.

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Freelance Editor

Heidi Asundi

Heidi Asundi is an editor with 19 years of experience. She started her career working in-house for textbooks and in the training industry, where she gained skills in production, design, project management, and editorial. Clients included National Geographic, Scholastic, Pearson, Houghton Mifflin Harcourt, Macmillan McGraw-Hill, and the American Society for Training & Development. Since starting as a freelancer, Heidi has edited an even wider range of material: business trade, healthcare management, healthcare compliance, statistics, and indie fiction, poetry, and nonfiction. She brings a keen editorial eye to proofreading, and a larger view of clients' goals to copy editing, developmental editing, and manuscript consultations. When she's not editing, she's writing in Austin, Texas. She brings her writerly awareness to her editing process, a sensibility that her clients find helpful.

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Freelance Editor

Nancy Knight

Nancy Knight has more than 20 years of editing experience in fields including journalism, education, website development, marketing and book publishing. Knight has worked for companies including Tribune Publishing, Notre Dame University of Maryland, ReadWriteWeb, Penton and Endeavor Business Media. As a copy editor and proofreader in the publishing industry, she has worked on fiction and nonfiction works alike. Based in Austin, Texas, Knight writes speculative fiction and can be found online at nancyknight.net.

    Our Friends

    We love our local writing and publishing community! Visit their stores! Check out their work!

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    A bookstore for the leastsellers!

    Alienated Majesty features books by small presses, books in translation, and specialty literary fiction and poetry. Think of Aladdin's Cave as a bookstore.

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    Armadillo Authors Society

    We're part of one of the best author collectives around, 30 authors strong and counting. Among us, we have 2 presses, 14 novels, 4 poetry collections, 5 novellas/chapbooks, and 2 memoirs.

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    Birdhouse Books & Gifts

    2026 Austin Chronicle Best Of Austin Winner! Austin's Queer-Woman-Veteran-owned indie bookstore. Great friend to us and our affiliated writers' collective, the Armadillo Authors Society! Great store, community events, super supportive of local authors, and the best store dog (Mae Mae) in the biz!

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    Murusaki Press

    Armadillo Authors Society member Britta Jensen is the publisher/owner of Murusaki Press, which focuses on the sci-fi and fantasy genres, including Young Adult novels of those genres.

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    Writers' League of Texas

    Founded in 1981, the organization’s mission is to provide a forum for information, support, and sharing among writers; to help writers improve their craft and understand the business of publishing; to promote the interests of writers from diverse cultural, economic, sexual identity and orientation, ethnic, and religious backgrounds; and to elevate the art and enterprise of writing, including supporting and growing the Texas literary community at large.

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    Women Who Submit ATX

    Women Who Submit seeks to empower women and nonbinary writers by creating physical and virtual spaces for sharing information, supporting and encouraging submissions to literary journals, and clarifying the submission and publication process. The Austin chapter is led by our pal, author Ramona Reeves.

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    Stay in touch!

    We won't sell or share your info, and we promise not to email you like an Instagram retailer.

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